How are Facebook advertising created, managed, and analyzed by marketers?
The quickest response is Facebook Ads Manager.
Although Facebook Advertising Manager may appear overwhelming at first, you’ll discover that it’s a fantastic tool that provides everything you need to optimise your ads and run effective campaigns.
The location of Facebook Ads Manager:-
Use the account dropdown option to select the correct account if you have several ad accounts to manage.
You may access Ads Manager directly from your company Page by going to the left sidebar, clicking on the “Ad Center” dropdown arrow, and then selecting “All Ads” from the dropdown.
You might choose to click “Ads Manager” at the bottom of that page. Finally, there is a mobile version of the Facebook Ads Manager app.
How to create an account in Ads Manager:-
You automatically receive a personal ad account ID when you join up on Facebook. Visit Ads Manager and look in the upper left-hand corner to find this ID.
You must a validated payment method, along with: to use Facebook Ads Manager.
A page on Facebook,
Become an administrator, editor, or advertiser on another person’s page.
You can follow Facebook’s instructions if your company does not already have a Page. An ad account will be immediately created for each Page you establish.
If there is a Page that was created by someone else that you want to advertise for, you must request that the Page admin give you an admin, editor, or advertiser position on the Page.
You must have a Business Manager account if you currently have an ad account for your Page but would like to create a new one. You may open a fresh ad account once you’ve registered for Business Manager.
How to configure your team members in your Facebook Ads account:-
You must give your teammates access to your Facebook Advertisements account and give them the proper advertising responsibilities if you want them to manage and produce Facebook ads.
A “Analyst” can only view the effectiveness of your ads. This position is ideal for someone who simply requires the information from your Facebook advertising to produce reports.
The payment method connected to your ad account allows “Advertisers” to see, amend, and create advertisements. If you need to generate advertising but don’t have access to the payment information, this position is appropriate for you.
In addition to what a “Analyst” and a “Advertiser” can accomplish, a “Admin” may manage the roles and update the payment information.
This function is appropriate for someone who must oversee the ad account’s rights, billing, payment information, and spending cap.
To include a user in your ad account:
Go to the Ads Manager Settings page.
Select Add People from the Ad Account Roles menu.
By entering their name or email address, you may add the person to whom you wish to grant access.
Only those with personal Facebook accounts are eligible to receive ad account rights.
Select their role using the drop-down option, then click Confirm.
Understanding how to use the Facebook Ads Manager dashboard:-
You will view the campaign dashboard as soon as you are in Facebook Ads Manager. There is a lot to process, but don’t worry—we will guide you through every step.
For the time being, we’ll concentrate on the campaigns as well as their left and right menus.
On the left
To go to the Business Suite, select “home” in the top menu. Updates, messages, and metrics for each of your Facebook and Instagram profiles may be found here.
You can find settings, account notifications, a search function, and support resources at the bottom.
On the right
To update campaigns, view their histories, and get more metrics, utilize the right-side menu. There will be more on this when we discuss reporting below.
In the center, all of your campaigns are shown. Your Facebook ad campaigns are made up of the three components (ad campaign, ad sets, and advertising) that are shown at the top in tab style.
Each advertising campaign may have several ad sets, and each set may have different ad creatives.
The main section displays all of your campaigns.
The three components of your Facebook ad campaigns are the ad campaign, ad sets, and advertising, which are shown at the top in tab style. Multiple ad sets, each of which may contain different ad creatives, may be included in a single advertising campaign.
Let’s define these concepts clearly.
You select your goal during a campaign. You may create ad sets with your target market, ad placement, and budget once you’ve made your decision.
If you wish to target different groups and employ various placements for a single aim, you may have many ad sets within a campaign.
And you choose the images and text for an advertisement. If you want to split test which creative components are most effective for your ad set, there might be several commercials included in an ad set.
Chapter 2: Create and update Facebook advertisements
Although the interface may appear intimidating, creating ads is actually rather simple. Simply click the glaring green “Create” button to begin crafting an ad.
Choose your campaign objectives from the brand awareness, consideration, and conversions categories after you click to create a new ad.
The other components of your campaign will then be determined, including audience targeting, ad placement, ad budget, ad format, ad creativity, and more.
Facebook will help you through each of these processes one at a time, but if you’d want to learn more about them individually, see our overview of making Facebook Ads for beginners.
Utilizing Facebook Advertisements Manager to alter ads
Ads are not always flawless. For instance, you could discover an error in your advertisement once it has gone live. Or perhaps a group of ads is doing well, and you want to raise the budget for it. Not to worry.
It’s quite easy to edit an advertisement in Facebook Ads Manager.
Hover your cursor over an ad’s name and select the edit icon to make any necessary updates to an existing campaign. To the right, a popup will slide in, allowing you to adjust the campaign, ad set, or ad.
The ability to update several Facebook campaigns, ad packs, or advertisements at once is a fantastic feature of Facebook Ads Manager. Check the boxes in the first column and choose “Edit” from the navigation bar to make bulk changes to a selection of campaigns, ad sets, or advertisements.
Campaigns can be:
Rephrase the campaign’s name
Limit campaign expenditure and make changes to the budget
On/Off switch for the campaign
Ad sets can be used to:
Edit the name of the ad set.
Change the beginning and ending dates
Decide on minimum and maximum spending levels
Improve your audience
A different ad location
Edit the delivery and optimization
Ads can be found at:
Change the advertisement’s name.
Change the place of travel
Edit the advertisement’s creative aspects (image, text, link, call to action)
Put URL parameters in
Reporting on Facebook advertising in Chapter 3
You may check your advertisements’ effectiveness using Facebook’s analytics. One thing to check is if your advertising support the social media objectives you have for your company.
For instance, you would be interested to know which of your campaign’s advertisements is generating the most signups, how many individuals used those ads to join up, and how much each signup cost you.
This is assuming that you are utilizing Facebook advertising to promote your product.
Finding the appropriate campaigns, ad packs, or advertisements using search and filter
Any of your campaigns, ad packs, and advertisements may be located using the search bar at the top of Advertisements Manager. One enters search terms and chooses from a dropdown menu of filters or a projected search list.
Type the following to focus your search:
Ad set name for the campaign
Campaign name Ad set ID, or filter by:
Campaign, ad set, or advertising metrics
Amounts of attribution
Special ad category in a recent A/B test
In order to view more specific searches, click the arrow next to a filter category. Pick your filters, then click Apply.
Additionally, by selecting the dates adjacent to the search and filter bars, you may set the date range. Toggle the “Compare” function to compare the effectiveness of your adverts over various time periods.
Breakdowns and columns: obtaining key information for your advertising reports
Facebook offers you a variety of information for all of your advertisements. By selecting which columns to display or segmenting ad performance according to variables like audience and reach, you can personalize your reports.
To examine ad performance, choose columns.
Results, reach, budget, etc. are all examples of performance.
Arrangement: Budget, goal, and bid approach.
Delivery: Frequency, CPM, reach, impressions, etc.
Actions, responses, comments, shares, etc. are examples of engagement.
App Engagement: Downloads, activities, and other metrics for mobile apps, as well as the price per download.
Reach, frequency, impressions, clicks, and other measures of carousel engagement
Performance and clicks: Attribution configuration, outcomes, reach, cost, etc.
Cross-Device: website activity, installed mobile applications, conversion rate, etc.
Conversions that occur offline include purchases and cost per transaction.
Attribution settings, reach, frequency, and other creative targeting factors
Results, cost per result, bid strategy, budget, and optimization
Engagement with Messenger: Link clicks, replies to messages, blocked connections to messages, etc.
Instant outbound clicks, instant impressions, and digital circular
By selecting “Customize Columns…” from the dropdown menu, you may alter the presets or create your own presets from start if none of them are suitable for your purposes.
You can choose or deselect additional metrics (or columns) based on your requirements in a popup that will display.
Facebook advertising reports that are exportable, shareable, and achievable
As soon as you are satisfied with the data in your report, you can:
Export: The data is available for download as an Excel or CSV file.
Share: This option allows you to provide a link to the data view you produced to other users who have access to your ad account.
Understanding the effectiveness of your Facebook advertising in Chapter 4
You can make future advertisements more successful by analyzing the effectiveness of your current ones. You may go down into each of your campaigns, ad sets, or advertisements in Facebook Ads Manager to get more specific information, such as results over time and demographic breakdown.
Recall the other choice we discussed on Facebook Ads Manager’s right side? This is the point at which the menu is useful.
On the right-side menu, choose the campaigns, ad sets, or advertisements you want to see analytics for, and then click “View Charts.” This displays a graphic of how well your advertisement is performing.
You may examine many stats for your campaign in this extended view.
Performance: This graph displays the total money spent, persons reached, and link hits. The line chart will display the individual outcomes for that day as you scroll over it. To isolate particular metrics, select “Custom.”
Demographics: This graph displays the effectiveness of your ad among various age groups and genders. For a detailed look at the results for each age category, scroll over each section. Results can be filtered at the top.
Platform: This page displays the performance of your advertisement across various places and platforms. Data such as ad outcomes, impressions, reach, and spending across platforms are available for viewing. You may contrast data between desktop and mobile.
Delivery: The expected and actual values for reach, impressions, and expenditure are shown here.
Chapter 5: A quick-fire rundown of more helpful features
There are various extra tools available in addition to the Facebook Ads Manager. In your Facebook Ads Manager, click the menu button in the top-left corner to access them.
Using compiled data on your audience’s demographics, geography, activity, and other characteristics, Audience Insights enables you to better understand your audience.
Clicking the blue “Construct Ad” button will allow you to create an advertisement just for this audience if you are eager to connect with them.
The Facebook Pixel is a piece of code that lets you use activities on your website to improve Facebook marketing. You may measure conversions on your website, optimise your advertising for conversions, and remarket to users who have visited your site or performed particular actions on it by adding the Pixel code to your website. By utilizing Events Manager, you may set up and monitor your Pixel.
We have just scratched the surface of Facebook advertising, and there is a lot to learn about Facebook Ads Manager. Check out these helpful tools and resources if you want to discover more about Facebook advertising and go further into it.
Mobile applications for Facebook Ads Manager
Download the Facebook Ads Manager app for iOS or Android if you want to manage your Facebook ads while you’re on the road. You can create advertising with the app, manage your campaigns, receive updates about the effectiveness of your ads, and view their stats.
Neil Patel has compiled a nice list of 9 Facebook advertising tools that can help you save time and money if you’re looking for more Facebook advertising resources.
Instagram’s Creative Hub
One of the newest tools Facebook has for marketers and advertisers is the Creative Hub.
You may discuss and exchange ideas with your team using this tool while also creating mock-ups of advertisements and previewing them as though they were live on Facebook or Instagram.
If you want to find out more about the Creative Hub, Facebook provides some excellent resources.
Blueprint courses from Meta
Numerous tools and services have been developed by Meta, the parent company of Facebook, to help you make your Facebook advertisements more effective.
Its Blueprint classes cover everything, including how to make the most of the Facebook pixel and how to write your ad content and make videos for the mobile feed.
Facebook specifications and sizes
For your ad to be successful, it’s critical to get the proper specifications and sizes for your ad images. Here is a link to the most recent Facebook ad requirements because we are aware that they might change often.
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