• Digital Marketing

    Marketing Analytics: The 8 Best Techniques

    Marketing Analytics: The 8 Best Techniques The use of data in marketing analytics is a technique for assessing the performance and efficacy of marketing initiatives. You may get deeper customer insights, optimize your marketing goals, and maximize your return on investment by incorporating marketing AI into your company strategy. Consumers and marketers both profit from marketing analytics. By identifying the factors that work best to increase conversions, brand recognition, or both, this study enables marketers to increase the return on marketing spending. a). Media Mix Models (MMM): Attribution models that consider aggregate data over a lengthy period of time. b).┬áMulti-Touch Attribution (MTA): Attribution models that offer person-level information from all…